Book Review, Non-Fiction

Blink written by Malcolm Gladwell

6a00d4144194da3c7f00e398cc52650003-500pi Blink carries on the tradition of ‘The Tipping Point’ of demystifying some of the mysterious undercurrent forces that affect us so much in our lives, only that we are unaware of them consciously. If ‘Tipping Point’ was about how social phenomenon around us are affected by things which do not lend themselves to documentation or rational analysis by common sense, ‘Blink’ is more personal and more individualistic.

‘Blink’ is about how our mysterious subconscious, the murky supercomputer residing in us, can make leaps of decision making and connections that we are unaware of us, but which nevertheless is a part of the choices we make or the way we think.

From knowing that a statue is fake by looking at it, when scientific analysis state otherwise, to the best method of choosing a musician (should be done blindly), this books has interesting tit-bits that keep you hooked and encourages you to think and reflect. For example, I found the part where this supercomputer can work against us, very exciting. Not only because it explains a lot about how subconscious prejudice works but also because of how we can actually make ourselves fairer by knowing our own pitfalls.

Malcolm Gladwell is very good at assimilating all the interesting research being done out there. So even though nothing in the book is essentially original, the compilation of the various researches aimed at a specific reasoning makes for exciting reading. I think this is mainly because the lay reader does not come across the individual researches which are usually known well in the scientific world…

This book, though leaves a lot out. I would have loved more details in every chapter especially on the neurological and the psychological part of the phenomenon. Though I admit that if that would have been so, the book would have become a tome of sorts. But nevertheless I found this gap to be both the strength and weakness of the book. The strength of this lies in the fact that it spikes your interest and encourages you to read more on related topics in detail.

For me, the book served more as a window to more exciting possibilities…

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